Schemmel Promoted to VP, Market Leader of EquipmentWatch



Garrett Schemmel was promoted to vice president of the EquipmentWatch and Price Digests businesses, reporting to Sanjay Mutha, group president of Infrastructure.

EquipmentWatch is an equipment industry provider of intelligence-driven solutions featuring custom data, API and insights for original equipment manufacturers, equipment finance and heavy civil construction companies. It serves over 4,000 companies every day with deep intelligence on equipment costs, values, rental rates, auction market trends and more through its website.

Price Digests is a provider of consumer vehicle values and specifications for commercial underwriting and taxation purposes with brands sporting over a century of in-market adoption, including Auto Red Book, Truck Blue Book and others.

“Garrett’s unique ability to understand customer needs and translate them into innovate products and services has transformed Penton’s largest software as a service (SaaS) businesses with the launch of new and innovative data and insights offers like EquipmentWatch Intelligence, Consulting and API’s,” said Mutha.

The pending launch of a new portfolio of products for EquipmentWatch, including a multi-year new web app buildout and an entire new suite of licensable API solutions further accelerates Penton continued investment in data and workflow tools in this market.

“Garrett has made significant contributions to Penton as we continue to accelerate our investments in the growth of these two market leading brands,” said Mutha. “Under Garrett’s leadership we are looking to developing and launching a new set of next-generation solutions that will assist our clients in applying data in their critical business decisions.”


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