Sertant Capital, a full-service equipment lease financing company investing in lease transactions originated exclusively by third-party affiliates, added Patricia Ramirez as vice president of marketing.

In her role, Ramirez will oversee Sertant’s marketing efforts, including brand development and awareness. She will also support the company’s growth initiatives by working closely with its sales team to execute strategic lead and demand generation programs. She has more than 10 years of marketing experience in the financial service industry.

“Patricia is a great addition to Sertant’s expanding team,” said Sertant Capital President and CEO Daniel J. Krajewski. “With our focus on strategic growth in 2018, I’m confident her B2B marketing experience will stage us for success leading into the new year.”

Ramirez stated, “Building trusted brands based on proven client success is my passion. I’m fortunate to join a team of industry veterans who provide that foundation and share in that vision.”