The Alta Group Welcomes Back Fales

Jonathan L. Fales, who most recently served as vice president of strategic business development for Key Equipment Finance, rejoined The Alta Group.

“We are delighted to have Jon rejoin Alta. With our significant growth over the last several years, Jon will focus on clients in our captive/vendor consulting practice as well as coordinating our international client relationships, especially in Asia Pacific and Latin America,” said John C. Deane, CEO of The Alta Group.

While at KEF, Fales developed and implemented a new way for the company to evaluate and enter new vendor program verticals in a way that aligned volume opportunities with KEF’s credit appetite and process capabilities.

“KEF successfully entered the industrial equipment vendor program vertical in 2015, and hired an excellent, experienced team to build it, as a result of this new process,” Fales said.

Before working at KEF, Fales provided consulting services for 15 years as part of The Alta Group, helping equipment finance companies with vendor and captive programs, market entry, competitive benchmarking and international leasing and finance development.

Earlier in his career he worked for IBM and IBM Global Financing.

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