Equipment finance consulting firm TomorrowZone and Tamarack Technology entered into a partnership to collaborate on programs and initiatives with the intent of advancing innovation and the adoption of new technology with customers in the equipment finance industry.

“The only way to fail with technology today is to do nothing,” Scott Nelson, president and chief digital officer of Tamarack Technology, said. “Innovation always carries risk, which can create fear that prevents companies from developing new and better ways to serve customers. Like Deb (Reuben), we believe that innovation is essential. We are coming together to address the challenges that exist when implementing technology solutions and to inspire companies to realize the potential that exists within their organizations.”

Through this new collaboration, TomorrowZone and Tamarack will educate companies in the equipment finance industry about how to implement technologies such as artificial intelligence and automation. Initial programs will provide educational resources that address how technology deployment can help solve challenges within equipment finance.

“We’re thrilled to join forces with Tamarack, a technology powerhouse in the equipment finance landscape,” Deborah Reuben, CLFP, CEO and founder of TomorrowZone, said. “This partnership is more than just a business arrangement; it’s a meeting of minds, driven by mutual respect and shared vision for relentless innovation. Our clients trust us to be their GPS while navigating this fast-changing digital world, and together with Tamarack, we’re not just responding to the future — we’re actively shaping it.”

Additionally, and where appropriate, the two organizations will advise joint clients on the opportunities and advantages available to improve operational performance using business intelligence and AI-based automation as well as other technology solutions.