United Rentals to Promote Durand to COO Following Asplund’s Departure



Dale Asplund, executive vice president and chief operating officer of United Rentals, will be leaving the company on Sept. 29 to take the role of president and CEO at another public company outside of the equipment rental industry.

Asplund joined United Rentals in 1998 and was named chief operating officer in 2019.

United Rentals will promote Michael Durand, who currently serves as senior vice president of sales and operations, to replace Asplund.

Durand joined United Rentals in 2002 as a branch manager and has held roles of increasing scope, including district manager, region vice president and his current role. Durand has experience across multiple aspects of sales and operations at United Rentals, including the company’s go-to-market strategy, acquisition integrations, operations strategy and operational performance.

“We expect this to be a seamless transition between two seasoned leaders who have worked closely together for many years,” Matthew Flannery, CEO of United Rentals, said. “Mike is a proven leader whose numerous contributions have delivered strong results across the company. I’m confident that his operational expertise and demonstrated ability to lead our business will play a key role in our continued focus to drive profitable growth and generate shareholder value. We deeply appreciate Dale’s truly extraordinary contributions to making United Rentals the company it is today. On a personal note, I want to thank Dale for his incredible partnership, leadership and commitment to our employees and shareholders. We wish him the very best as he assumes a new career opportunity.”


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