Wells Fargo Equipment Finance hired Geoffrey Sale as division sales manager on its Automotive and Aerospace team. Based in Detroit, Sale will report to John Crum, WFEF Construction national sales manager.

In his new position, Sale will provide expert insight on financing solutions to suppliers in the automotive and aerospace industries. In addition, he will develop and implement sales strategies and initiatives to increase WFEF market penetration in these industries.

“We welcome seasoned leaders like Geoffrey who have a deep understanding of the industry,” said Crum. “His strong leadership and diligent problem-solving skills allow us to continue serve existing customers and build new relationships.”

A lifelong resident of Michigan, Sale brings more than 23 years of experience to the role. Prior to joining Wells Fargo, he was national sales manager for Huntington Bank Equipment Finance direct sales. He also held various sales management positions at Merrill Lynch, Penske Corp and GE Capital, where he developed initiatives to grow the company’s asset base, sales and management positions at. He is licensed to practice law in Michigan.