Joe Franco Related Content

Choices, Changes & Challenges: What Technology Taught Us in 2020

Strenuous circumstances provoke necessary adaptation to ensure survival and success. The COVID-19 pandemic presented unique obstacles for the equipment finance industry, which was an industry already in the midst of change. Leaders from four financial technology companies share how, in 2020, technology became paramount to the path forward.... read more

ELFA Elects Members of 2021 Business Council Steering Committees

The Equipment Leasing and Finance Association revealed the results of its business council steering committee elections, naming the members of the five committees representing key business sectors of the association membership. read more

Selling Software for Three Decades — Has It Changed in the Digital Era?

Joe Franco has been selling software since the 1990s. He explores how the process has changed over the years and explains why the industry must move beyond the concept of disruption, standardize technology and leave legacy systems in the history books. ... read more

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