LEAF Commercial Capital announced the release of FinanceNOW, a financing platform and resource center designed to support LEAF’s referral relationships with equipment manufacturers, distributors and dealers.

An update of LEAF’s longstanding MyLeaseLink portal and financing technology stack, winner of the Equipment Leasing & Finance Association’s 2012 Operations & Technology Excellence Award, FinanceNOW puts LEAF’s entire suite of financing tools at its customers’ fingertips.

“Throughout our history, LEAF has led the industry in state-of-the-art technology adoption aimed at streamlining the financing process and making businesses more efficient and profitable,” said Miles Herman, LEAF president and COO. “We’re proud to continue that tradition and empower our customers to do more and sell more, more quickly and easily than ever before, with the FinanceNOW platform.”

FinanceNOW accelerates the entire financing workflow with a simplified application process, fast and accurate auto approval, status searches and a top-to-bottom redesign that makes key data and functionality available at all times. Built from the ground up as a digital-native solution, FinanceNOW provides full-service financing on any connected computer, tablet or smartphone and is powered by a sophisticated underwriting engine.

FinanceNOW is the centerpiece in a series of LEAF technology innovations that include the recently introduced Captive in the Cloud, LEAF’s powerful, cost-effective answer to resource-heavy legacy captive financing. Captive in the Cloud teams up LEAF’s in-house captive expertise and highly automated, cloud-based financing systems to dramatically lower cost, implementation and administrative barriers.

“FinanceNOW is much more than an incremental iteration on the MyLeaseLink portal, which served our customers well for many years,” Herman said. “It’s a completely redesigned and reengineered financing platform that allows our customers to integrate financing into the sales process to a degree never before possible, driving the agility, mobility and profitability they need to grow their businesses in an environment where disruption is the norm and competition is fiercer than ever.”