2021 Monitor NextGen Profile: JESSE JAMES JOHNSON

by Vol. 48 No. 3 2021

Vice President of Sales and Marketing,
JDR Solutions

Jesse James Johnson has more than 17 years of professional selling and marketing experience, with highlights including increasing an equipment leasing vertical revenue from $300,000 to $3 million in five years and playing a major role in increasing an organization’s overall revenue from $7 million to $21 million over a five-year period. Johnson joined JDR Solutions in late 2020 with similar growth aspirations.

At JDR Solutions, Johnson is focused on growing companies’ customer/revenue base by utilizing responsible and customer-centric growth strategies. Before selling any new deal, he tries to truly understand the inner workings of the customer to determine the right solution or a better alternative.

“Doing the right thing by the customer will always come back to pay dividends in the end, as this is a relationship driven industry,” Johnson says. “Word of mouth and referral business is more likely to close then true prospecting related activity.”

Johnson encourages other professionals in the industry to determine their own “personal brand” to set themselves apart from competition and to try new sales strategies when dealing with customers while always maintaining a personal approach to sales.

“Other organizations might have a better product or process, but there is only one you,” Johnson says. “At the end of the day, customers want to confide in a sales professional that will always have their back [and] make themselves available.”

Johnson also believes in the importance of getting to know industry peers, giving back whenever possible and never settling professionally.

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