With 7.5% median revenue growth in 2014, medical equipment companies are turning to more aggressive sales targets and compensation plans, a study by ZS Associates said.

According to the study by sales and marketing consulting firm based in Evanston, Illinois, in order to retain staff members, medical equipment companies plan to pay the top 10% an average multiple of 2.3 times the target incentive this year, an increase from 1.9 in 2014. Additionally, 25% of companies now pay as much as three times the target incentive to these top performers.

In the study, administration was consistently cited by survey respondents as the most common issue that their organizations struggle with. In addition, ZS found that software users and outsourcers are significantly happier with their administration systems.

Access the full study from ZS here.