Citizens Financial Group named Ben Vinzant chief data and analytics officer, effective June 27. Vinzant will report to Beth Johnson, chief experience officer at Citizens.

Vinzant will join Citizens from JPMorgan Chase, where he most recently served as managing director and head of sales science. During that time, he was responsible for integrating artificial intelligence and machine learning into sales channels, leading the customer relationship management tools and technology as the product owner for Salesforce@JPMC.

Prior to joining JPMorgan Chase, Vinzant spent more than a decade at Wells Fargo, where he led enterprise insights in a variety of data management disciplines.

“Citizens has made strong progress advancing our data and analytics strategy, a critical foundation to deliver products and services that meet our customers’ evolving and highly personalized needs,” Johnson said. “We are excited by the opportunity we have to create a holistic data ecosystem and believe Ben will help us build a best-in-class data function to drive business value and position Citizens as an industry leader in data strategies.”