eBay and bidadoo Announce Strategic Partnership to Transform Heavy Equipment Industry



eBay announced a strategic partnership and investment in bidadoo, an online remarketing and auction company of equipment, trucks and capital assets. As one of the largest marketplaces for heavy equipment, eBay offers buyers a wide selection of equipment, trucks, parts and attachments for industries from construction to transportation to agriculture. This partnership will combine the proven platform and global reach of eBay with the unique capabilities and experience of bidadoo.

In the United States, the used heavy equipment market is estimated to be between $50 billion and $60 billion. This highly fragmented industry — historically reliant on offline, in-person sales and auctions — has seen adoption of online equipment marketplaces accelerate through the COVID-19 pandemic. This trend further enhances eBay’s ecosystem of cross-category commerce, which sees high-value buyers on the marketplace purchase in more than one category. Of note, 25% of equipment buyers on eBay also purchase parts and attachments for their machines. Through this partnership, eBay and bidadoo will meet customers’ needs by leveraging technology, data and expertise to deliver industry-leading, end-to-end solutions and value.

bidadoo brings specialized expertise in the heavy equipment sector, with ability to provide a deep level of customer trust and assurances. Through bidadoo, eBay buyers have access to used construction equipment from leading manufacturers, governments, rental companies, contractors and financial institutions, all supported by eBay’s Business Equipment Protection Program (BEPP). Additionally, bidadoo provides eBay buyers an added layer of confidence with the transaction — every bidadoo equipment listing includes a detailed condition report, photos and video demonstration, and is sold with the bidadoo 100% Guarantee, allowing for a full refund if a listing was not accurately represented.

“We are on a path to making eBay the best destination for customers across a wide range of categories,” Jordan Sweetnam, SVP North America at eBay, said. “We need deep expertise and a broad mix of inventory across our top categories — whether sourcing 45-ton excavators or a pair of Jordan 4s. bidadoo has been a leader in delivering solutions for Heavy Equipment buyers for nearly two decades and will be a critical partner in eBay’s journey to expand our experiences in this vertical.”

“We are excited to deepen our partnership with eBay to expand our asset remarketing and auction solutions,” Howard Hawk, president of bidadoo, said. “For over 18 years on eBay, bidadoo has been committed to delivering the best business and industrial buying and selling experience in the industry. From day one, we chose to build our business on eBay. We share a similar vision and DNA: being passionately customer-centric and laser-focused on improving marketplace and ecommerce efficiencies. Beyond this, we are both centered around trust and transparency. This investment will allow us to bring new solutions and capabilities that will add significant value to our customers and continue to grow our very passionate team.”

The rapid shift in the heavy equipment online markets has created an opportunity for eBay and bidadoo to leverage their respective strengths. Together, eBay and bidadoo are committed to deliver value, selection and a trusted buying and selling experience for all customers and be a leading solution in the market.

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Terry Mulreany
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