Marlin Business Services named Aswin Rajappa senior vice president and chief marketing officer.

Rajappa will have responsibility for managing Marlin’s marketing activities across all of its businesses. Rajappa will report to Jeffrey Hilzinger, Marlin’s president and chief executive officer.

Rajappa has more than 20 years of experience, much of it focused on digital marketing in the consumer and commercial finance industries. He joined Marlin from CAN Capital where he was vice president of Digital and Product Management. Previously, he was senior vice president of Marketing and Analytics at Lendkey Technologies and spent more than 15 years in various marketing leadership positions with Capital One and PricewaterhouseCoopers in the U.S., Canada and India.

“Given Aswin’s extensive experience, particularly in the areas of big data analytics, digital marketing and digital transformation, he has the ideal background to lead Marlin’s marketing function into the future,” said Hilzinger. “Aswin’s depth and breadth of experience will help us to develop and manage our marketing activities at a more strategic level, which is necessary given the importance of these activities to the ultimate success of our Marlin 2.0 strategic initiative. We’re delighted to have him join Marlin’s senior leadership team.”