Maxim Commercial Capital promoted Fernando Rodriguez to director, vendor sales. In his new role, Rodriguez manages vendor relationships, business origination and sales for Maxim’s truck and equipment financing divisions. He is responsible for the divisions’ national sales strategy, leads the company’s sales team, manages high volume national vendor accounts and assesses and onboards new vendors.

“Fernando has made great contributions to Maxim since joining the firm in 2021,” Michael Kianmahd, CEO of Maxim, said. “He has been instrumental in developing and leading our direct and returning customer sales efforts, handling high touch strategic accounts and managing truck vendor relationships in California. We are extremely pleased to have Fernando on our executive team.”

Rodriguez brings 25 years of experience in the financial services industry to his new role. Previously, he served as a senior credit manager, sales team manager, mortgage loan officer and mortgage broker for companies including Secured Funding, Citibank and Newport Lending, funding over $40 million in mortgage loans monthly. Prior to joining Maxim, Fernando managed his family’s environmental business in Puerto Rico.