Mitsubishi HC Capital America is expanding its franchise finance division to leverage new growth opportunities, particularly by extending its current reach into brick-and-mortar franchises in the health and wellness, recovery and sports performance sectors. Mitsubishi HC Capital America will also be expanding into other franchise areas by increasing its sales team to include leaders with franchise expertise in selected areas.

“We’ve been very successful in the fitness vertical and are excited to bring our 100% financing solutions to other franchise brands,” Carolyn Collins, franchise fitness vice president of sales at Mitsubishi HC Capital America, said. “The combination of our financing capability with our franchise expertise and consultative approach has really driven customer relationships, especially with multi-unit franchisees.”

Since 2020, Mitsubishi HC Capital America’s fitness franchise portfolio has tripled in annual volume. The company’s fitness portfolio includes more than 14 national franchisor relationships and nearly 500 franchise and independent business customers funded.

Collins noted that many of Mitsubishi HC Capital America’s franchise business originates from its relationships with equipment manufacturers and vendors.

“As an approved lender, we provide funding for equipment orders, which eliminates the need for upfront payment by franchisees,” Collins said. “Our backing is also a value-add for franchisors that allows them to grow their brand.”