National Funding announced a three-year extension of its implementation of Salesforce.

Since 2010, Salesforce Sales Cloud has been a key driver in National Funding’s growth, helping the company achieve its position as one of the nation’s top 10 small business alternative lenders, according to deBanked Magazine. The company first deployed Salesforce in 2010 and it quickly became a critical component of its technology.

“Salesforce has allowed our sales team to focus on understanding customer needs, educating them on the lending process and delivering the right loan solution,” said Geoff Howard, chief technology officer, National Funding. “The platform helps us seamlessly shift customers between digital and person-to-person interactions and deliver speed, simplicity and trust in our customer experience.”

“The financial services industry is being disrupted by digital, social and mobile innovation,” said Rohit Mahna, GM of Financial Services, Salesforce. “We are thrilled that National Funding has chosen to extend its implementation of Salesforce and will continue to leverage the platform to meet the growing expectations of today’s digital clients.”