Ritchie Bros. Auctioneers appointed Kevin Geisner chief strategy officer (CSO). In this new role, Geisner will have responsibility for driving the company’s overall corporate strategy as well as execution of corporate development activities, including mergers and acquisitions (M&A) and the company’s data analytics and market insights capabilities. He will serve as a member of Ritchie Bros. executive committee and report to Ann Fandozzi, CEO of the company.

“Kevin has the deep knowledge and skills needed to lead our strategy. He has a proven track record and his outstanding strategic capabilities and broad industry experience make him the perfect leader to help set our long-term strategy and bring value from data and advanced analytics to our customers,” Fandozzi said. “This is an exciting time at Ritchie Bros. because we have an incredible opportunity to leverage our scale and expand our digital and technology capabilities in order to deliver a great customer experience while driving growth and long-term value creation.”

Geisner has 30 years of experience and has held various leadership positions in his career, including most recently as chief strategy officer of Abra Auto Body & Glass. He also has held a variety of senior strategy and leadership positions at Amazon, Microsoft and McKinsey & Company.

“I could not be more delighted to join Ritchie Bros. at such an exciting time in the company’s history,” Geisner said. “While we enjoy many strengths, there remains significant opportunity to expand and innovate. I look forward to helping the company deliver long term sustainable growth while accelerating the company’s digital strategies to enhance the customer and employee experience.”