United Rentals launched an online service that allows renters to browse, price, reserve and schedule equipment through any internet-enabled device.

Available immediately, the service, which automates selection, order, confirmation and payment process, is open to any North America-based individual or company.

The new service automatically checks inventory availability at the branches closest to the jobsite and inputs order details directly into the rental enterprise system. The customer selects the rental dates, delivery and payment options, and if desired, can call or live-chat for assistance.

“We are committed to satisfying each customer’s job requirements with the best choice, easiest access and highest availability. Sometimes this means adopting a very consultative approach, but it can also mean delivering a streamlined approach for customers who know exactly what equipment they need,” said Chris Hummel, chief marketing officer of United Rentals. “As digital transactions have become the norm in many industries, we’ve created a self-service shopping experience that is information-rich, mobile friendly and simple to use for those renters who want to operate in a more digital manner.”

United Rentals is an equipment rental company that offers construction and industrial equipment rental, trench safety, temporary power, climate control, fluid transfer, tool management and technology services.